— (October 2021 - March 2022 / Alicante, Spain) in the JD Sports Fashion plc as Social Media Executive— (March 2022 - Current / Alicante, Spain) in the JD Sports Fashion plc as Digital PR— JD Sports Fashion plc is one of the biggest retail groups in streetwear and sneakers in the world.— Social Media Strategy, Digital PR, Cover of Events, Creative Proposals & Content, Synergies between Offline and Online— Social team managementJD - Social Media Managing
- The interaction grew by +334% and the reach grew by +105%
- From negative growth to a 5k organic growth during my 6 month trial (GBP 0 budget)JD - Digital PR (Social media exclusive content)
- Q1 2022: 1.590.450 Organic Reach (0£ budget)
- Q2 2022: 5.746.589 Organic Reach (0£ budget)
- Q3 2022: 6.852.143 Organic Reach (0£ budget)+ more information
DIGITAL PR
— In charge of digital PR, my task is to cover and maximize in social media the events organized by JD to reach as many people as possible.— Within my tasks is also the creative proposals for local activations and organization of actions with influencers to create exclusive social content.— Role in the project:
- Social strategy and social media planning for the events organized by the team
- Social Media Management
- Content and video creation
- Film and live cover of events
- Edit and post-production of content
- Collaboration with organizers of the events
- Creative inputs— Results:
- Q1 2022: 1.590.450 Organic Reach (0£ budget)
- Q2 2022: 5.746.589 Organic Reach (0£ budget)
- Q3 2022: 6.852.143 Organic Reach (0£ budget)
EVENTS COVERED (click to watch)MUSIC:
- LOLA INDIGO XMAS ACTIVATION:
- VICTOR PEREZ XMAS ACTIVATION
- URBAN ROOSTERS XMAS ACTIVATION
-LOS 40 PRIMAVERA POP 2022 x ESPERANZA GRASIA (1.2MM)
- IBIZA ROCKS
- LOLA INDIGO CONCERTFMS LEAGUE (Main Partnership): 2.9M Organic Reach
- FMS 2
- FMS 3
- FMS 3 - OUTFITS FOCUS
- FMS 4
- FMS 4 - OUTFITS FOCUSGAMING:
- GRANADA GAMINGSPORTS:
- MATCHROOM BARCELONA & BILBAO
- MONDAY BATTLE x THE BOXER CLUBOTHERS:
- INTERNATIONAL WOMEN DAY + CHARITY EVENT WITH JENNIFER MIRANDA & SHADAF RAHINI
SOCIAL
POSITIVE RESULTS
— Project: Managing JD's Social Media. Specially it's main account @jdsportses— Execution: When I arrived, during PEAK Season, JD's Instagram account had lost 5,586 followers in the last six months.
- In my first six months we were able to gain 5k followers thanks to my strategy (marked my first week in red in the graph).- The interaction grew by +334% and the reach grew by +105%This meant a complete change in the digital strategy based on market trends, localization, influencer actions and covering of events, and the tone of voice used. This affected Facebook, which continued to stay positive in gained followers, and Twitter, which we started and activated.You can see the trajectory in the graph.This was while I was doing all the actions related to Digital PR and International Actions, but after those 6 months my position changed to exclusively Digital PR.— Role in the project: Social Media Ex, with a Social Media Assistant and an Intern.
INTERNATIONAL
— Project: Manage JD's Social Media executing campaigns from International and develop Local Actions.— Execution: Following International Campaigns on designated dates or brands. Propose creative local actions (or international, like the xmas one)— Role in the project: Social Media Ex, with a Social Media Assistant and an Intern.